The RFU hospitality from The Times to The Telegraph

The Rugby Football Union has ended its six year relationship with The Times newspaper and signed a four-year deal with Telegraph Media Group.

The partnership with the RFU, set to run until July 2013, will see include content across the digital, print and mobile TMG platforms incorporating marketing, promotions, advertising as well as editorial.

As ‘Official Newspaper of England Rugby' the Telegraph will work with the RFU to promote all RFU matches as well as England rugby hospitality packages.  The Daily Telegraph will also be distributed exclusively throughout the corporate hospitality suites at Twickenham on all match days. 

Commercially, TMG will work with the RFU to offer their commercial partners innovative sponsorship leverage opportunities. 

The partnership will extend online to telegraph.co.ukas well as across the Telegraph's new mobile platform. 

The new partnership launches with the upcoming Investec Challenge Series kicking off this month with England facing Argentina , England facing New Zealand in consecutive weeks.  

Nintendo has recently signed a one-year deal with the Rugby Football Union (RFU) to bring entertainment to the home of English rugby, Twickenham Stadium.Its tie up will run until next September, big screen advertising, competitions and sampling.

 

Rugby hospitality for Autumn internationals

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Andrew Sheridan to miss Six Nations Matches

England prop Andrew Sheridan will miss the start of the Six Nations after being hit by a four-month lay-off.


Tomorrow Sheridan will undergo a full reconstruction of his dislocated left shoulder picked up during a collapsed scrum in Sale's Heineken Cup victory over Cardiff on Friday.


The Lions loosehead, 29, will also play no part in the autumn internationals against Australia, Argentina and New Zealand.


Instead, he must concentrate on returning for England's third Six Nations fixture against Ireland on February 27.


Sale director of rugby Kingsley Jones said: "Andrew is a great presence around our team and he will be missed.


"It's bad news for Andrew, England and Sale and we just have to come to terms with it."


If his recovery takes as long as predicted, Sheridan will miss the opener against Wales on February 6 and the trip to Italy eight days later.


His absence means England will be missing two first-choice front rows after Lee Mears injured his knee on Bath duty.

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